K-State Libraries: Conference Reports

ER&L 08: User-Centered Technical Support of E-Resources

Sarah Wessel
Illinois Wesleyan University

"User-Centered Technical Support of E-Resources"

ER&L 08: A Matter of Semantics?

Mason Hall
Electronic Resources Librarian
Jonathan Blackburn
Web Development Librarian
Florida State University

"A matter of semantics? Intelligence, open data, and the future of ERM"

ER&L 2008: E-Resource Usage Statistics & Library Assessment

Virginia Kinman
Electronic Resources Librarian
Longwood University

"Putting the Trees back in the Forest: E-Resource Usage Statistics and Library Assessment"

ER&L 2008: Transforming into Effective E-Resource Management

Tyler Walters
Jeff Carrico
Georgia Tech

"Transforming into Effective E-Resource Management"

ER&L 2008: E-Resources Management

Luiz H. Mendes
Electronic Resources Librarian
CSU Northridge

"E-Resources Management: so many silos to synchronize...still!"

ER&L 2008: Transforming Tech. Services

Janice Adlington
Electronic Resources Librarian
McMaster University

"On the Leading Edge: transforming technical services"

ER&L 2008: Institutional Repositories

Dave Stout, Director
Bepress Services

"Institutional Repositories:
Using the IR to create scholarly assets"

ER&L 2008: Opening Keynote

Karen Coyle - Digital library consultant
kcoyle@kcoyle.net

"There's no catalog...
...like no catalog"

Electronic Resources & Libraries: Electronic Resources Communications

"Don't Leave Me in the Dark: shining a light on electronic resources communications"
Nathan Rupp - Cornell

Electronic Resources & Libraries: Troubleshooting EResources

"En Garde! A Swashbuckler's guide to troubleshooting electronic resource access"

Deberah England - Wright State

Electronic Resources & Libraries: Course Management Systems

"We're not in Kansas anymore: delivery of library resources & services through learning management systems"

Cindi Trainor - Claremont Colleges

Electronic Resources & Libraries: Referral Marketing Campaigns

Referral Marketing campaigns: “slashdotting” digital library resources
J. Buczynski (Seneca Univ)

Crowds are not coming to our digital libraries (digital in the broad sense: database, ejournals + digital content)

There is an awareness gap when 1% of searches start with library.
Digital library as place is not working: resources need to be where people are online rather than go through our front door

Directing traffic to little known web sites (also known as “slashdotting”) -
see http://slashdot.org

Word of Mouth (WOM)  = referral marketing
  Only 20% of WOM happens online: face to face still matters

Make it easier for WOM
  Find places for the conversation: blogs, websites, syndication (this is the “Slashdot effect”)
  Little bloggers with small audience, have a ripple effect

Need to do it strategically
  Everything today is a digital library: difficult to communicate
  Where to start with WOM marketing: highest usage? low usage? Uniqueness? Non-text? New?
         Presenter talks to his bibliographers about low use items and encourages using WOM to get info into their conversations and classes to build usage

Set goals and objectives
Promote the benefits, not the tool
Use "Tell-a-friend" email forms
Give out vendor swags/tote bags to faculty and students - these generate conversations - "where'd you get that cool [fill in vendor/product name] bag?"

Electronic Resources & Libraries: Organizing EJournals

Starting from Scratch: organizing & evaluating your e-journal collection
Jenny Emanuel - U. Central Missouri
Teri Oaks Gallaway - Loyola U.